Advertising / Digital Technology

Objective of Field

The purpose of this course is to prepare high school students for entry-level employment or post-secondary study in Advertising, Media Arts and Design Technology areas. Advertising/Digital Technology is intended to provide students with in-depth skills to deliver solutions that make great digital experiences possible. Exposure to a broad visual communications and multimedia curriculum will allow students to explore a diverse career cluster. Emphasis will be placed on enabling the creation and delivery of compelling content and experiences across multiple operating systems, devices, and media. Critical thinking and problem solving skills will be stressed to help students communicate better. By combining concepts of advertising, art, and design with innovative technology, students will be inspired to creatively improve the way people are experiencing and interacting with information. Students learn by doing, using the techniques, tools, and software of professionals working in their desired career field.


Job Duties

Using a laboratory approach to learning, activities will integrate digital technology with basic advertising concepts, elements and principles of design.  Emphasis will be placed on cooperative learning and research. Material will be presented using various instructional strategies such as demonstration, group work, hands-on design labs, videos, tutorials, and the Internet. Many class sessions will be student-centered, focusing on student activities, with the instructor facilitating the activities and learning. Class discussions, reading, critical thinking, problem solving activities, and individual Internet research projects will be used.  Student work is expected to be high quality and meet the established standards.  Opportunities will be given to students to revise their work until the standards are met.  Students will often work in groups, but each student is responsible for completing his/her individual assignment in relationship to the group’s work. Students will present their projects and research results through various outlets including: multimedia presentation, oral and written presentations, videocasting, podcasting, video editing, animating, mixing, storytelling, game, photography, storyboard, music, broadcasting, journalism, TV/Radio message, web presentation, and multimedia advertising messages. Students will work in the television and video studio and are responsible for producing, editing, filming, and broadcasting the announcements for the school. They must be able to work well with others in a team environment and handle expensive, fragile electronic equipment such as cameras and microphones.


Certification Tests

Industry recognized, the Adobe Certified Associate certification validates basic, entry-level skills in digital communications using Adobe tools:

  • Visual Communication with Adobe Photoshop
  • Rich Media Communication with Adobe Flash
  • Graphic Design and Illustration with Adobe Illustrator
  • Web Communication with Adobe Dreamweaver
  • Video Communication with Adobe Premiere
  • Print and Digital Media Publication with Adobe InDesign

National Occupational Competency Institute of Testing (NOCTI):

  • Visual Communications and Multimedia Design Exam

Planned Courses

  • The Mac and Internet Technology
  • Introduction to Computer Graphics
  • Graphic Design
  • Television Production/Broadcast Journalism
  • Digital Video/Filmmaking
  • Web Design and Publishing
  • Digital Photography and Photo Manipulation

Employment/Job Outlook

Employment in this field is growing and in-demand.

Technical Training

2-Year Associates Degree

4-Year Bachelor’s Degree

Graphic Design Assistant
Desktop Publisher
Marketing Associate
Customer Service
Advertising Assistant
Photographer Assistant
Copy and Print Associate

Web and Multimedia Design
Communication/Commercial Arts
Digital Audio and Video Production
Visual Communications
Photographer

Advertising/Public Relations
Marketing
Graphic Design
Multimedia
Film and Video
E-Commerce
Fine Arts


How to Find Out More

To view full program details, download file.

Additional Info

Recommendations for Success

  • Basic knowledge of computer usage
  • Knowledge of Microsoft Office Suite
  • Keyboarding and mouse skills
  • Computer file management skills
  • Ability to sit at computer station for extended periods of time
  • Ability to meticulously follow step-by-step instructions and demonstrations
  • Ability to complete open-ended projects
  • Self-directed/self-motivated learner
  • Client/customer service skills
  • Creativity and imagination
  • Effective time management skills
  • Public speaking skills
  • Willingness to be on-camera and school TV
  • Good attendance
  • Ability/skills to handle fragile, expensive equipment (cameras, microphones, etc.) with extreme care to avoid damage from dropping, rough handling, etc.


Contact Us

Lenape Technical School, an equal opportunity employer, shall not discriminate in their educational programs, activities or employment practices based on race, color, national origin, sex, disability, age, religion, ancestry or any other legally protected classification.  Publication of this policy is in accordance with state and federal laws including Title VI of the Civil Rights of 1964,  Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, the Americans with Disabilities Act of 1990 and the Pennsylvania Human Relations Act.  Inquires should be directed to the Special Programs Coordinator, 503/504 / ADA Coordinator, and Title IX Coordinator, Lenape Tech, 2215 Chaplin Avenue, Ford City, PA  16226.  Telephone: 724-763-7116