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Contact Info:

Phone: (724) 763-7116 ext. 3331
E-mail: dupaedw@lenape.k12.pa.us

Best time to call: Monday - Thursday 7:30 - 8:15 a.m., Friday 7:30 a.m. - 8:00 a.m.
 

Edward C. Dupaly

Education, Honors, and Certifications

Master of Library and Information Science
University of Pittsburgh, May 2010, School Library Certification Program

Master of Science Multimedia Technology, Cum Laude
California University of PA, 2004

Bachelor of Arts Advertising
The Pennsylvania State University, 1990
Kappa Tau Alpha National Journalism Honor Society Member

Pennsylvania Department of Education Teaching Certifications
Library Media Specialist
Digital Technology/Digital Communications and Media/Multimedia
Adobe Certified Instructor

Employment

Professional Education Employment

Advertising/Digital Technology Instructor, Lenape Technical School, 1999 - Present
Familiarity with “High Schools That Work” model, Career & Technical Education curriculum and instruction, integration of academic/technical disciplines, infusion of content literacy and numeracy, formative and summative academic assessment. Familiarity with Pearson PowerSchool, SASI XP, Integrade Pro, Classroom and Parent Connect.

Yearbook Advisor
Developed successful self-publishing workflow which is used instead of traditional yearbook publication companies 

Professional Marketing/Advertising Employment

Media Director, 1996 to 1999
Edgar Snyder & Associates Law Offices, PA

  • Managed Media Department.  Directed four employees and three interns.
  • Developed and implemented advertising and marketing promotions for six Edgar Snyder & Associates law offices in Altoona, Ebensburg, Erie, Johnstown, Pittsburgh, and Wheeling.  Responsibilities included overseeing and hands-on media planning, budgeting, research, negotiation and placement of advertising schedules on television, cable, radio, outdoor, newspaper, and Internet, to drive direct response business, generate top-of-mind awareness, and create name recognition.                              
  • Developed creative concepts to achieve branding and positioning goals, wrote ad scripts, produced television, cable, radio, outdoor, and print ads.
  • Maintained company website.
  • Wrote press releases, coordinated news coverage and media appearances.
  • Coordinated community service projects.

Professional Services Assistant Director of Marketing, 1994 to 1999
Edgar Snyder & Associates Marketing Services, PA

  • Directed marketing strategy, designed creative concepts, and exercised full-service advertising campaigns for other professional services accounts including:
  • Dr. Norman S. Stern - Laser Hair Removal, Cosmetic Surgery
  • Dr. Ed Silverman - Dental Implants
  • Jewish National Fund

Media Buyer and Planner, 1993 to 1996
Edgar Snyder & Associates Law Offices, PA

  • Developed media plans detailing use of television, cable, radio, newspaper, and yellow pages to implement marketing strategy and achieve communication goals.
  • Negotiated media rates and contracts.
  • Scheduled and placed all advertising.
  • Analyzed research using Nielsen Data, TV Scan, CMR Reports, Marshall Marketing, Scarborough, Simmons, and in-house research and focus groups.
  • Post Buy Analysis and reconciliation of media schedules and target delivery.
  • Created traffic instructions by product line to accomplish promotion  objectives. 

Media Buyer and Planner, 1991 to 1993
Richard J. Wolk and Associates Media Services, PA

  • Developed effective marketing/advertising communications and promotions.
  • Managed television, print, and radio buying functions.
  • Maintained client relations, analyzed marketing research and media, developed budgets, negotiated rates, created schedules, consulted on creative development, and execution of marketing plan.

Client work experience includes:

  • Giant Eagle Supermarkets in Pennsylvania, Ohio, and West Virginia
  • Schottenstein Stores Corporation - Nationwide retail liquidation sales
  • Oldsmobile Dealer Groups in Pennsylvania and Ohio
  • General Nutrition Centers
  • Fidelity Savings
  • Point Communications, Incorporated

Assistant Account Executive/Media Buyer, 1990 to 1991
The St. George Group PA/(MARC USA)

  • Developed sales efforts and advertising promotions for consumer accounts.
  • Implemented marketing strategy to launch national over-the-counter product rollout.
  • Coordinated Oldsmobile Dealer Identification Grass Roots Campaign.  Secured national cooperative factory dollars for regional and local Oldsmobile Dealer advertising.
  • Executed marketing plans to increase attendance at Kennywood, Idlewild, and Sandcastle amusement parks.
  • Increased consumer traffic and retail sales at The Galleria.
  • Planned, negotiated, and placed local and national television, radio, cable magazine, newspaper, and direct mail schedules.
  • Created market overviews, handled client services, wrote scripts, organized research and production.
  • Utilized verbal and written communication skills in daily client contact.

Client work experience includes:

  • KWAI Garlic Tablets (Lichtwer Pharma) National OTC product rollout
  • Wetterau, Incorporated - Foodland, IGA, and Kuhn’s Supermarkets
  • Oldsmobile Dealer Groups in Pennsylvania and Ohio
  • Kennywood, Idlewild, and Sandcastle Parks - Amusement Parks
  • The Galleria - Retail shopping mall
  • Sony

Professional Affiliations

National Association of Photoshop Professionals
Association for Career and Technical Education
Media Association of Pittsburgh/Pittsburgh Radio and Television Club

 

Contact Us

Lenape Technical School, an equal opportunity employer, shall not discriminate in their educational programs, activities or employment practices based on race, color, national origin, sex, disability, age, religion, ancestry or any other legally protected classification.  Publication of this policy is in accordance with state and federal laws including Title VI of the Civil Rights of 1964,  Title IX of the Education Amendments of 1972, Sections 503 and 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, the Americans with Disabilities Act of 1990 and the Pennsylvania Human Relations Act.  Inquires should be directed to the Special Programs Coordinator, 503/504 / ADA Coordinator, and Title IX Coordinator, Lenape Tech, 2215 Chaplin Avenue, Ford City, PA  16226.  Telephone: 724-763-7116